Study Plan

BUSINESS MANAGEMENT AND MARKETING DEGREE

Study Plan

Choosing what to study is an important decision, the more information you have the better you will be able to decide and the more you will enjoy your studies. The aim of the 2018 study plan for the Bussiness Management and Marketing Degree that we present here is to provide you with an overview of the degree programme you are going to undertake. The duration and estimated times, as well as the subjects and pathways you can choose from.

BUSINESS MANAGEMENT AND MARKETING DEGREE

Modules and subjects

14 subjects have been defined in 5 blocks:

Basis:
1.- Quantitative basis
2.- Information and communication technologies

General Management:
3.- Economy
4.- Accounting and finance
5.- Organisation and creation of companies
6.- Business law

Marketing and commercial management:
7.- Sociology and market research
8.- Commercial management
9.- General and strategic marketing
10.- Operational marketing
11.- Business communication
12.- Transport and logistics

Languages
13.- Languages

Skills
14.- Skills

External internship and final degree project

More information

Distribution of credits per course

The degree consists of a total of 240 ECTS credits distributed as follows: core subjects, compulsory subjects, electives, an external internship programme and a end-of-degree project.

TYPE OF SUBJECT CREDITS
Basic training 60
Compulsory 90
Electives 60
External internships 24
End-of-degree project 6
TOTAL CREDITS 240
COURSE CORE SUBJECTS COMPULSORY SUBJECTS ELECTIVE SUBJECTS EXTERNAL INTERNSHIPS END-OF-DEGREE PROJECT TOTAL
1º 60 – – – – 60
2º – 60 – – – 60
3º – 18 42 – – 60
4º – 12 18 24 6 60
TOTAL 60 90 60 24 6 240
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Current study plan

First year

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
Financial accounting 6 Analysis of the financial statements 6
Business law 6 Spanish and world economy 6
Basics of marketing 6 Statistics I 6
Business Mathematics 6 Business and financial mathematics 6
Economic theory 6 Consumer sociology 6
English I (1st part) 6 English I (2nd part) 6
German I / French I (1st part) 6 German I / French I (2nd part) 6
Microsoft Office Specialist I 3 Microsoft Office Specialist II 3

Second Year

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
Tax and labour law (1st part) 3 Tax and labour law (2nd part) 3
Market research (1st part) 4.5 Market research (2nd part) 4.5
Business organisation and people management (1st part) 4.5 Business organisation and people management (2nd part) 4.5
Financial management 6 Management analysis and control 6
Statistics II 6 Product and price management 6
Personal skills 6 Introduction to the internationalisation of the company 6
English II (1st part) 6 English II (2nd part) 6
German II / French II (1st part) 6 German II / French II (2nd part) 6
Microsoft Office Specialist III 3 Digital Skills for Marketing I 3

Third year

Core courses

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
Professional Skills 7.5 Sales team management 6
Digital Marketing 6 Startup entrepreneurship 4.5
Strategic Marketing 6 Sales and Negotiation Techniques 4.5
English III (1st part) 6 Advanced Information systems 6
German III / French III (1st part) 6 English III (2nd part) 6
Digital skills for Marketing II 3 German III / French III (2nd part) 6
Digital skills for marketing III 3

Itinerary marketing and business communication

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
Consumer Behavior 4.5 Advertising and Branding 6
Introduction to Business Communication 4.5 Public Relations 4.5

Itinerary marketing and internationalisation

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
International Markets 4.5 International Marketing 4.5
International Trade Regulation 4.5 International Logistics and Transport 6

Fourth year

Core courses

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS) COURSES

2ND FOUR-MONTH PERIOD

 LENGTH (ECTS)
Marketing plan 6 External internships 24
Business German/French 6 Final thesis 6
Advanced Marketing 4.5
Sectorial Marketing 4.5
English IV 6

Itinerary marketing and business communication

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS)
Commercial Distribution 6
Customer experience 4.5

Itinerary Marketing and Internationalisation

COURSES

1ST FOUR-MONTH PERIOD

 LENGTH (ECTS)
International financial management 6
International Marketing and Communications 4.5

2010 Study Plan

In addition to the current 2018 Study Plan, the Business Management and Marketing Degree is adapted to the 2010 extinct Study Plan.

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