Business Management and Marketing Degree

Training benchmark professionals

Business Management and Marketing Degree

The main objective of the Business Management and Marketing Degree is to provide you with an adequate knowledge of Strategic Marketing and Commercial Management, and to add differential value to your curriculum with this dual focus degree.

After completing the degree, you will have extensive training in Business Strategy and Management, Finance and Economics, Marketing Management, Entrepreneurship, People Management… giving you access to numerous employment options.

Dual approach

As regards the definition of the Degree it has been understood that marketing should have a leading role but it was similarly desired to make a commitment as this focus on marketing emerged from a global knowledge of the world of the company. And this responds to considerations in different regards.

On the one hand, as market orientation has become a determining factor in companies, therefore, marketing has been placed at the “centre” of all decisions, but affecting the functions of the organisation in their entirety.

And on the other, a vision of contextualised marketing which is more realistic and substantial and results in more competent professionals.

It is therefore committed to a vision that can be defined as “marketing from the global management of the company” or “company management with a marketing approach” which, together with other traditional attributes of the School, giving the project a unique character.


Business Management

  • Provides a complete view of the company
  • Contextualises the entire organisation
  • Enables Polyvalence and Flexibility



  • The market is the reference and the the reason for being of the company.
  • Marketing: at the centre of decisions


Language & Digital Skills Program

Language & Digital Skills Program is a programme that is carried out in parallel to the Degree and includes the Supplementary Plan for language training and computer tools. It is an essential requirement for students who do not have the minimum knowledge of these subjects established as conditions for access to the Degree.

In addition, the Language & Digital Skills Program also includes training in certain digital tools used in marketing.


Foreign languages

The Centre has a strong international focus in order to enable future professionals to face the challenges of an increasingly globalised economy with guarantees. The foreign languages skill is a priority.

English is the main language for international communication. During the four courses we will work on this language, focusing on business English and contextualising it in real situations within the companies.

Furthermore, the vehicle language of the majority of 3rd and 4th year study programme subjects is the English language , reason why already in those courses the student must speak that language sufficiently well enough.

Learning a second language will provide the student with a differential element of great value when it comes to develop an international career.

Starting from scratch, i.e. without any previous knowledge, students can choose between French or German as a second language. At the end of the 3rd year, students must speak that language sufficiently well enough to communicate fluently in a business environment.

Moreover, students who wish to have access to the language knowledge accreditations of the most prestigious organisations, of which Cámarabilbao is the official examination centre:

  • Cambridge English (divisiona University of Cambridge)
  • Goethe Institut (organisation under the German Government)
  • Institut Francais D´Espagne

IT Digital Skills

The future of Management and Marketing depends on the intensive use of Information and Communication Technologies (ICTs). As a student, you will be trained in the use of the most widely used IT management tools in the world, with the “Microsoft Office Specialist” certification as a reference, which you must accredit starting the third year.

You will also learn to appreciate the opportunities that digitalisation represents when it comes to understand consumers behaviour and accessing the market: Digital Analytics, Web Design, Social Media, Big Data…

You will also become aware of the rapid evolution of these technologies, so that you can adapt as quickly as possible and use them as a competitive advantage over other professionals.


Profile of the graduate

The horizontal and generalist nature of the training will ease your incorporation into small and medium-sized companies in which you normally perform different functions, assuming, in any case, relevant responsibilities. For this type of company, which is the most common in our environment, flexibility and versatility as a graduate are key characteristics of your future professional profile.

On the other hand, your specialisation in marketing will enable you to join larger organisations, taking on more specialised functions in marketing or in any of its derived disciplines: market research, product, commercialisation, distribution, logistics, internationalisation, communication and advertising, etc.

Also, the training received is a good starting point for undertaking entrepreneurship projects.

The knowledge of foreign languages or information and communication technologies also provides other opportunities for mobility towards other positions or functions.


After your training process you will have a professional profile with the following characteristics:


Professional opportunities

At the end of the Business Management and Marketing Degree

One of the goals of the degree is to provide you with a high level of versatility and flexibility within the company. These characteristics are especially relevant in small or medium-sized companies, where professionals with generalist skills are required, as they often have to assume responsibilities within different functions or, at least, have the criteria to interpret or adopt decisions. Larger companies also make efforts to ensure that their technicians and managers have a global and integrated conception of the organisation. For this reason, throughout your training, we offer you a professional approach through general training on the economic environment and the main functions of the company:

– Economics Finance          – Business law
– Strategy                           – Human resources

Commercial activity is the constant in every business organisations. There are companies that do not carry out productive tasks because their function is fundamentally one of intermediation; there are organisations that do not manage people because they are made up of a single professional or because they have outsourced their tasks; etc. However, all companies sell products or services and with their income they pay back their suppliers, their workers and their owners or shareholders through profit.

But this activity, in competitive environments such as those experienced in developed countries, is increasingly complex, and involves other tasks, prior, simultaneous or subsequent, implicit to marketing.

This has led to the emergence of different professional profiles with we include in the term “Marketing”.

Professional profiles

Research Commercial research
Market studies
Consumer behaviour
Identification of market opportunities
Competition Analysis
Research Project Manager
Strategic Planning Determining target markets
Segmentation and positioning
Distribution Channels – Trade Marketing
Economic-Financial Planning
Marketing Director /Manager
Products Product Definition
Pricing policy
Launch of new products
Product Manager
Communication Brand development
Public relations
Relational, direct and interactive marketing Merchandising and communication at the point of sale Corporate image management
Media Planning
Director/Communication Manager
Account Executive
Public relations
Media planner
Commercial Management Commercial Planning
Sales network
Sales team management
Sales promotion
Determination of sales margin
Sales control and estimate
Sales manager
Head of Sales Sales
Commercial establishments Commercial establishments management
Point of sale marketing
Commercial establishments manager
Customer management Sales and negotiation techniques
Major accounts management
Customer loyalty marketing
Quality Customer Service
Technical Support Services
Commercial/Sales Executive Salesperson
Major Account Executive
Customer loyalty manager
Customer service manager
Technical support manager
Distribution and Logistics Logistics operations (intermodality)
Inventory management
Provisioning Transport
Distribution Manager
Logistics operator
Transportation Operator
Internationalisation International Trade
Foreign Promotion
Collaboration with foreign companies
International Director
Export Director/Manager
Relational, direct and interactive marketing – Digital marketing Relational marketing
Direct and interactive marketing
Digital Marketing Manager
Online channel manager
Community manager