TRAINING BENCHMARK PROFESSIONALS
Business Management
and Marketing Degree
The main objective of the Business Management and Marketing Degree is to provide you with an adequate knowledge of Strategic Marketing and Commercial Management, and to add differential value to your curriculum with this dual focus degree.
After completing the degree, you will have extensive training in Business Strategy and Management, Finance and Economics, Marketing Management, Entrepreneurship, People Management… giving you access to numerous employment options.
Dual approach
As regards the definition of the Degree it has been understood that marketing should have a leading role but it was similarly desired to make a commitment as this focus on marketing emerged from a global knowledge of the world of the company.
On the one hand, as market orientation has become a determining factor in companies, therefore, marketing has been placed at the “centre” of all decisions, but affecting the functions of the organisation in their entirety.
And on the other, a vision of contextualised marketing which is more realistic and substantial and results in more competent professionals.
It is therefore committed to a vision that can be defined as “marketing from the global management of the company” or “company management with a marketing approach” which, together with other traditional attributes of the School, giving the project a unique character.
Generalist
Business Management
- Provides a complete view of the company
- Contextualises the entire organisation
- Enables Polyvalence and Flexibility
Specialist
Marketing
- The market is the reference and the reason for being of the company
- Marketing: at the centre of decisions
Supplementary training
AT THE END OF YOUR TRAINING
Profile of the graduate
The horizontal and generalist nature of the training will ease your incorporation into small and medium-sized companies in which you normally perform different functions, assuming, in any case, relevant responsibilities. For this type of company, which is the most common in our environment, flexibility and versatility as a graduate are key characteristics of your future professional profile.
On the other hand, your specialisation in marketing will enable you to join larger organisations, taking on more specialised functions in marketing or in any of its derived disciplines: market research, product, commercialisation, distribution, logistics, internationalisation, communication and advertising, etc.
Also, the training received is a good starting point for undertaking entrepreneurship projects.
The knowledge of foreign languages or information and communication technologies also provides other opportunities for mobility towards other positions or functions.
Skills
After your training process you will have a professional profile with the following characteristics:
- 01
Global view
You will have a global vision of the company that allows you the flexibility to take on different responsibilities within the company.
- 02
Specialised view
You will have a specialised view of the marketing function and its disciplines such as market research, consumer behaviour, customer service, internationalisation, etc.
- 03
International orientation
You will have a clear international orientation and you will be fluent in several languages, both orally and in writing.
- 04
Digital skills
You will be able to use information and communication technologies fluently as a user level.
- 05
Values and skills
You will have certain values and skills such as: responsibility, discipline, teamwork, oral and written communication, etc.
Professional opportunities
At the end of the Business Management and Marketing Degree
Become the profile companies don’t want to let go
Tell us who you are and we will help you with any questions about the degree, the study options, the admission process and the next steps.
