Study Plan

BUSINESS MANAGEMENT AND MARKETING DEGREE

Study Plan

Choosing what to study is an important decision, the more information you have the better you will be able to decide and the more you will enjoy your studies. The aim of the 2018 study plan for the Bussiness Management and Marketing Degree that we present here is to provide you with an overview of the degree programme you are going to undertake. The duration and estimated times, as well as the subjects and pathways you can choose from.

BUSINESS MANAGEMENT AND MARKETING DEGREE

Modules and subjects

14 subjects have been defined in 5 blocks:

Basis:
1.- Quantitative basis
2.- Information and communication technologies

General Management:
3.- Economy
4.- Accounting and finance
5.- Organisation and creation of companies
6.- Business law

Marketing and commercial management:
7.- Sociology and market research
8.- Commercial management
9.- General and strategic marketing
10.- Operational marketing
11.- Business communication
12.- Transport and logistics

Languages
13.- Languages

Skills
14.- Skills

External internship and final degree project

More information

Distribution of credits per course

The degree consists of a total of 240 ECTS credits distributed as follows: core subjects, compulsory subjects, electives, an external internship programme and a end-of-degree project.

TYPE OF SUBJECT CREDITS
Basic training 60
Compulsory 90
Electives 60
External internships 24
End-of-degree project 6
TOTAL CREDITS 240
COURSE CORE SUBJECTS COMPULSORY SUBJECTS ELECTIVE SUBJECTS EXTERNAL INTERNSHIPS END-OF-DEGREE PROJECT TOTAL
1º 60 – – – – 60
2º – 60 – – – 60
3º – 18 42 – – 60
4º – 12 18 24 6 60
TOTAL 60 90 60 24 6 240
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2026 study plan

1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Financial Accounting 6 Financial Statement Analysis 6
Commercial Law 6 Statistics I 6
Introduction to Marketing 6 Spanish and World Economy 6
Mathematics for Business 6 Consumer Sociology 6
Economic Theory 6 Commercial and Financial Mathematics 6
English I (1st part) 4,5 English I (2nd part) 4,5
German I / French I (1st part) 6 German I / French I (2nd part) 6
Microsoft Office Specialist I 1,5 Microsoft Office Specialist I 1,5
1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Labour and Tax law (1st part) 3 Labour and Tax law (2nd part) 3
Market Research (1st part) 4,5 Market Research (2nd part) 4,5
Company Organisation and People Management (1st part) 4,5 Company Organisation and People Management (2nd part) 4,5
Financial Management 6 Management Control and Analysis 6
Statistics II 6 Price and Product Management 6
Personal Skills 6 Introduction to Business Internationalisation 6
English II (1st part) 4,5 English II (2nd part) 4,5
German II / French II (1st part) 6 German II / French II (2nd part) 6
Microsoft Office Specialist II 1,5 Microsoft Office Specialist II 1,5
1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Digital Marketing 6 Sales Team Management 6
Strategic Marketing 6 Data and Business Intelligence 6
Artificial Intelligence for Marketing 4,5 Advanced French/German for business 4,5
Startup Entrepreneurship 4,5 Negotiation and Sales Techniques 4,5
English III (1st part) 3 English III (2nd part) 3
German III / French III (1st part) 6 Digital Skills for Marketing 4,5
Microsoft Office Specialist III 1,5 Microsoft Office Specialist III 1,5
Marketing Management Programme
Consumer Behaviour 4,5 Advertising and Branding 4,5
Corporate and Digital Communication 4,5 Public Relations 4,5
International Management Programme
International Trade Regulations 4,5 International Logistics and Transport 4,5
International Markets 4,5 International Marketing 4,5

DUAL TRAINING

1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Digital Marketing 6 Sales Team Management 6
Strategic Marketing 6 Data and Business Intelligence 6
Artificial Intelligence for Marketing 4,5 Advanced French/German for business 4,5
German III / French III 6 Digital Skills for Marketing 4,5
Work Experience II (Part 1) 9 Work Experience II (Part 2) 4,5
Marketing Management Programme
Consumer Behaviour 4,5 Advertising and Branding 4,5
International Management Programme
International Trade Regulations 4,5 International Logistics and Transport 4,5
1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Marketing Plan 6 External Internships 24
Sector Based Marketing 6 Final Thesis 6
Social Media Marketing 6
Marketing Management Programme
Commercial Distribution 6
Customer Experience 6
International Management Programme
International Financial Management 6
International Communication and Promotion Policy 6

DUAL TRAINING

1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Marketing Plan 6 External Internships 24
Work Placement II 18 Final Thesis 6
Marketing Management Programme
Commercial Distribution 6
International Management Programme
International Financial Management 6

2018 study plan

1ST FOUR-MONTH PERIOD ECTS 2ND FOUR-MONTH PERIOD ECTS
Core courses
Marketing Plan 6 External Internships 24
Business German/French 6 Final Thesis 6
Advanced Marketing 4.5
Sectorial Marketing 4.5
English IV 6
Itinerary Marketing and Business Communication
Commercial Distribution 6
Customer Experience 4.5
Itinerary Marketing and Internationalisation
International Financial Management 6
International Marketing and Communications 4.5

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