In a constantly changing environment, companies require and demand professionals with a solid basis for interpreting the economic reality and knowing how to manage with ease in the business world and its marketing activity.
BUSINESS MANAGEMENT AND MARKETING DEGREE
DEGREE NAME: BUSINESS MANAGEMENT AND MARKETING DEGREE
BRANCH: SOCIAL AND LEGAL SCIENCES
RESPONSIBLE CENTRE: UNIVERSITY SCHOOL OF BUSINESS STUDIES OF THE CHAMBER OF COMMERCE, INDUSTRY AND NAVIGATION OF BILBAO – Affiliated Centre to the University of the Basque Country-Euskal Herriko Unibertsitatea UPV/EHU (Abbreviated name: CÁMARABILBAO UNIVERSITY BUSINESS SCHOOL)
TYPE OF TEACHING: FACE TO FACE
NUMBER OF ADMISSION PLACES: 100
LANGUAGES IN WICH IT IS TAUGHT: SPANISH, BASQUE AND ENGLISH. (The offer of a group in Basque will be subject to a minimum number of applications in that language). The programme likewise includes the compulsory study of German or French.
STUDY COMMITMENT MODE: FULL TIME: Potential students are advised that academic activities (master sessions, internships, tutorials etc.) can be carried out both in the morning and afternoon, and, given the face-to-face nature of the studies, their compatibility with another activity is not warranted, whether of an employment, educational, sports activity or any other kind.
The main objective of the Business Management and Marketing Degree is to provide you with an adequate knowledge of Strategic Marketing and Commercial Management, and to add differential value to your curriculum with this dual focus degree.
To substantiate and foster in students an integral concept of the company, through the knowledge of the agents, resources and the processes affecting same.
To train professionals in the analysis of markets, the identification of trends and the detection of opportunities at a local, regional, national or global level.
To convey to students the importance of “the customer” as the leading character of the company’s commercial relations and “raison d’être” through the satisfaction of their needs.
To train students in the skills which will permit them to participate actively in local, regional, national or international market development projects, defining objectives, establishing strategies, managing resources and implementing action plans.
To develop in students the critical capacity and ethical responsibility in the analysis of business realities, in a manner which will allow them to diagnose situations and provide solutions to improve the competitive capacity of their company, with a focus on the leadership of processes or structures.
To confer importance to “the person” as the main architect of the progress of his/her organisation and society in general, and as a member of work teams in which he/she has to positively relate.
To promote in students a culture of peace and respect for the fundamental rights of individuals and democratic values, in particular, equality between men and women and their practical implementation in the personal and professional sphere and integration and improvement of the living conditions of disabled persons.
The training objectives and competences that you as a student acquire are as follows.
CG1 To be able to analyse and synthesize phenomena and situations.
CG2 To be able to plan and organise projects, effectively determining objectives, targets and priorities, establishing activities, deadlines and resources and controlling implementation.
CG3 To understand and state, at the proficient level, ideas and concepts orally and in writing in Spanish and/or Basque.
CG4 To understand and express ideas effectively, at a high level in English to be able to cope in any environment, and at an intermediate level in another foreign language, enabling to at least to speak fluently in the business environment.
CG5 To use of information and communication technologies in the field of study and in the professional context, on a user level, to allow access to sources of information, as a means of communication, relationship and storage of information, as a tool for learning and research etc.
CG6 To be able to search, select and manage information by different means.
CG7 To be able to solve problems from creativity, seeking alternatives, valuing same and making decisions.
CG8 To develop critical and self-critical capacity.
CG9 To be able to integrate and communicate with experts from other areas and in different contexts.
CG10 To develop interpersonal skills that allow positive relationships, recognising and respecting diversity and multiculturalism.
CG11 To give value to the ethical commitment to society and democratic values, from justice and sustainability, with a global and future focus and in particular to the promotion of equal opportunities between men and women and disabled persons
CG12 To develop autonomy in learning and tasks, and responsibility in collective commitments.
CG13 To be able to adapt to different situations and changing environments.
CG14 To be able to head projects or organisations, positively influencing the group, integrating persons and contributing to their development.
CG15 The predisposition to undertake projects, from the awareness and responsibility of the risks involved.
CG16 To internalise that the learning will continue throughout life.
CG17 To enhance the commitment to the organisation, from development and professional ethics, quality and continuous improvement.
CE1 To handle the basic mathematical tools applicable in financial, commercial and statistical models.
CE2 To know and use the different statistical models used in commercial research.
CE3 To identify, know and handle the information and communication technologies, specially those used for management and marketing.
CE4 To understand the different models of business organisation, distinguishing therein the main functional areas and the most relevant decision areas.
CE5 To identify the role of the human factor in the company and to be able to describe people management processes
CE6 To be familiar with the fundamental economic concepts, both in a macro as well as micro environment.
CE7 To know how to analyse economic environments by orienting same to the decision making on the opportunity of specific business activities.
CE8 To understand and assimilate the principles and variables which condition the behaviour of the consumer and that of social groups.
CE9 To manage the different types of commercial or market research and be able to apply same and interpret the results for decision making.
CE10 To know how to identify the legal and regulatory implications in corporate management.
CE11 To know how to apply the accounting procedures and, based on the information obtained, to diagnose the economic and financial situation of the company
CE12 To be able to make economic and financial decisions in a small and medium company.
CE13 To be familiar with the main analytical accounting models and be able to apply same in corporate cost control.
CE14 To be apply the various collection and financing formulas in international transactions.
CE15 To be able to draw up strategies for market development.
CE16 To be able to make decisions in the management of Marketing-mix (product, price , distribution and communication).
CE17 To manage the mechanisms and techniques of commercial negotiation with customers.
CE18 To know how to draw up the marketing and commercial plan of a small or medium-sized company.
CE19 To understand the different formulas of business communication, especially those corresponding to advertising and public relations, and to be able to define and/or contract a communication campaign.
CE20 To identify the particularities of the different types of transport as well as the competencies of the different logistics agents and operators, being able to define and/or contract a logistic distribution plan.
CE21 To be able to design and execute a customer capture and/or loyalty.
CE22 To be familiar with and manage new marketing tools based on new technologies: relational, direct and interactive marketing, e-commerce etc.