Subject:
Marketing Basics

EDUCATION

Main education:
Graduate in Economics and Business Studies (Universidad de La Laguna – 1987)

Other education:
MBA Master in Business Administration (Instituto de Empresa – 1988)

ACADEMIC / TEACHING CAREER

Currently:
Cámarabilbao University Business School (From 1993)
UPV/EHU, Master in Business Competitiveness Management – GECEM (From 1997)

Previously:
Universidad de Deusto, La Comercial (1996-1999)
ESDEN (2002-2011)

NON TEACHING CAREER

Previously:
Reckitt & Colman.- Product Manager (1991-1995)
R.J. Reynolds.- Product Manager (1989-1991)