Subject:

Marketing Plan

EDUCATION

Main education:
Degree in Economics and Business Administration (UPV/EHU – 1999)

Other education:
Associate’s Degree, Business Administration and Management (Universidad San Francisco de Quito – 1991)

Postgraduate Course for Executives and Managers of Distribution Companies (Centro de Formación Otalora – MCC – 2006)

International Executive Master in Intrapreneurship and Open Innovation (Mondragon Unibertsitatea – 2017)

Business Sustainability Management (Cambridge Institute for Sustainability Leadership – CSIL – 2020)

ACADEMIC/TEACHING CAREER

Currently:
Cámarabilbao University Business School (From 2020)

Previously:
Basque Culinary Center (2016-2018)

NON TEACHING CAREER

Currently:
BAIBA.- Founding Partner and CEO (From 2016)

AZTI.- Food Market Manager (From 2020)

EITFood: Mentor (From 2019)

CU/MTA and others: Mentor in different Startup Incubation and Acceleration programs. (From 2017)

Startup Investor

Previously:
Marketing Consultant (2017-2019)
Eroski, S.COOP. (1999-2016)

– Client Brand Marketing Director (2012-2016)
– Deputy Strategic Marketing Manager (2012)
– Commercial Projects and Pricing Director (2010-2012)
– Own Brand Marketing Manager (2007-2010)
– Own Brand Marketing Manager of the Fresh Product Area (2003-2007)
– Purchasing Manager (2002-2003)
– Own brand technician (1999-2002)